Ill Manors music video analysis
Media Forms
How is it typical of a music video?
Plan B produced his own original music video to act as the promoter of his debut film "Ill Manors". Within the music video of Ill Manors, there are many aspects and elements that make this music video fit into the "typical" category. Firstly, within this music video, there is the performance element which helps the music video be "Typical". With other many music videos, they always tend to have performance element where they have the singer lip sync the song or people just being energetic. It is a "Typical" aspect in a music video. Moreover, the timing of the music video is also a "typical" aspect as it is 3:52 long. This is typical as many other professional music videos consists of long timings such as longer than 3 or 4 minutes. Within the 4 minutes, the short snippets are added onto the music video which is also "typical" of a music video. Additionally, the lyrics have a synergy with the actions in the music video as with what the lyrics is said, the actions are the same. Lastly, in music videos, fast paced editing tend to occur a lot so that the quickness can have the pace with the beat of the music. In conclusions , many music videos have these elements which make each of them "typical".
Media Representations
How does it represent the London riots/rioters?
With Plan B's lyrics and the elements in his music video, it represents the real life events that took place in London which is called the "London Riots". It represents the London rioters to be low class people that were neglected by society and were always judged by the society to be troublemakers. Essentially, they are represented as the victims in the music video due to the fact that they were mistreated and prejudiced by society. Furthermore, with the comparison from Ben Drew's music video and the London riots, it is a quite of a contrast. With the music video, the "rioters" and teenagers that were dressed like a "chav" seemed in wanting to receive sympathy from the society and the upper class people as the way they are treated and judged by the society. They are trying to show the emotional side of being a council estate "teenager" that is low class. However, with the riot, the teenagers were seemed as negative and horrific people that went around killing people and stealing things. Essentially, the music video sets a different light of the teenagers as it is trying to suggest that the teenagers are not well looked after and not well treated.
Media Audiences
What audience pleasures does the music video offer?
There are many audience pleasures that this 4 minute music video of Ben Drew offers. Firstly, it is escapism as for upper class people that do not experience what the teenagers are experiencing at all, they might watch this music video and experience a whole new thing as to what they experience in a day to day basis which is mianly positivity. Moreover, also, with personal identification which is from Blumler and Katz, the target audience of Ben Drew can already identify to what Ben Drew is trying to communicate to the consumers. Also, they can identify with the lyrics said by Ben Drew in the music video. Also, with diversion, the action pieces of the teenagers in the music video show the courageous and braveness side of them.
Media Institutions
How does the music video help to promote the film of the same name?
With the music, it is used on media platform to promote such things such as Ben Drew's debut film. He created this music video to promote his film. He published the music video first to reach out to a wide audience so that they can know that the Ill Manors movie is coming out. Also, with the characters in the music video, they are the same in the movie which allows the consumers to create a bond and a relationship with them. It helps them to notice which are the characters. Moreover, the elements in the music video helped promote the film as the music video was well edited and it reached out to many consumers.
The record companies/ institutions behind Plan B
Music Reviews
IMDB: 7.1/10
Telegraph: 5 out of 5 stars
The Guardian: 4 out of 5 stars
Plan B's fans reviews and comments
Tinchy Strider:
"Plan B is a genius; the fact he's actually written and directed the film himself is just off the wall. The way he's constructed the story and included the songs as part of the narrative is really clever. He's always been super-talented at telling stories through his music, so that part didn't surprise me, but the way he managed to tie in the different stories was really impressive. I could relate to it, because I grew up in that part of east London. You might not experience something as extreme as that every single day, but you hear about it. Nothing felt forced in the film, even the language, it all felt very true. I even recognised some people in it, I was like "Oh, I used to play football with him."
"I think Plan B was just trying to show how easily you can get sucked into things in that environment. Like the little boy who just wants to buy a little bit of weed, then ends up getting drawn in to the gang life and having to shoot someone. He's also trying to show the frustration of people who don't feel part of society. They feel society doesn't help them or care how they are, so they just do whatever they have to do to get by. There were a lot of messages in the film, and I hope people pick up on them and think about their choices."
How is it typical of a music video?
Plan B produced his own original music video to act as the promoter of his debut film "Ill Manors". Within the music video of Ill Manors, there are many aspects and elements that make this music video fit into the "typical" category. Firstly, within this music video, there is the performance element which helps the music video be "Typical". With other many music videos, they always tend to have performance element where they have the singer lip sync the song or people just being energetic. It is a "Typical" aspect in a music video. Moreover, the timing of the music video is also a "typical" aspect as it is 3:52 long. This is typical as many other professional music videos consists of long timings such as longer than 3 or 4 minutes. Within the 4 minutes, the short snippets are added onto the music video which is also "typical" of a music video. Additionally, the lyrics have a synergy with the actions in the music video as with what the lyrics is said, the actions are the same. Lastly, in music videos, fast paced editing tend to occur a lot so that the quickness can have the pace with the beat of the music. In conclusions , many music videos have these elements which make each of them "typical".
Media Representations
How does it represent the London riots/rioters?
With Plan B's lyrics and the elements in his music video, it represents the real life events that took place in London which is called the "London Riots". It represents the London rioters to be low class people that were neglected by society and were always judged by the society to be troublemakers. Essentially, they are represented as the victims in the music video due to the fact that they were mistreated and prejudiced by society. Furthermore, with the comparison from Ben Drew's music video and the London riots, it is a quite of a contrast. With the music video, the "rioters" and teenagers that were dressed like a "chav" seemed in wanting to receive sympathy from the society and the upper class people as the way they are treated and judged by the society. They are trying to show the emotional side of being a council estate "teenager" that is low class. However, with the riot, the teenagers were seemed as negative and horrific people that went around killing people and stealing things. Essentially, the music video sets a different light of the teenagers as it is trying to suggest that the teenagers are not well looked after and not well treated.
Media Audiences
What audience pleasures does the music video offer?
There are many audience pleasures that this 4 minute music video of Ben Drew offers. Firstly, it is escapism as for upper class people that do not experience what the teenagers are experiencing at all, they might watch this music video and experience a whole new thing as to what they experience in a day to day basis which is mianly positivity. Moreover, also, with personal identification which is from Blumler and Katz, the target audience of Ben Drew can already identify to what Ben Drew is trying to communicate to the consumers. Also, they can identify with the lyrics said by Ben Drew in the music video. Also, with diversion, the action pieces of the teenagers in the music video show the courageous and braveness side of them.
Media Institutions
How does the music video help to promote the film of the same name?
With the music, it is used on media platform to promote such things such as Ben Drew's debut film. He created this music video to promote his film. He published the music video first to reach out to a wide audience so that they can know that the Ill Manors movie is coming out. Also, with the characters in the music video, they are the same in the movie which allows the consumers to create a bond and a relationship with them. It helps them to notice which are the characters. Moreover, the elements in the music video helped promote the film as the music video was well edited and it reached out to many consumers.
The record companies/ institutions behind Plan B
- Atlantic Records
- 679 Artists
- Mercury Records
- Warner Bros. Records
- Asylum Records
Charts
| Chart (2012) | Peak position |
|
|---|---|---|
| Belgium (Ultratip Flanders) | 89 | |
| Scotland (Official Charts Company) | 9 | |
| UK R&B (Official Charts Company) | 3 | |
| UK Singles (Official Charts Company) | 6 | |
| UK Official Streaming chart Top 100 | 89 |
Music Reviews
IMDB: 7.1/10
Telegraph: 5 out of 5 stars
The Guardian: 4 out of 5 stars
Plan B's fans reviews and comments
Tinchy Strider:
"Plan B is a genius; the fact he's actually written and directed the film himself is just off the wall. The way he's constructed the story and included the songs as part of the narrative is really clever. He's always been super-talented at telling stories through his music, so that part didn't surprise me, but the way he managed to tie in the different stories was really impressive. I could relate to it, because I grew up in that part of east London. You might not experience something as extreme as that every single day, but you hear about it. Nothing felt forced in the film, even the language, it all felt very true. I even recognised some people in it, I was like "Oh, I used to play football with him."
"I think Plan B was just trying to show how easily you can get sucked into things in that environment. Like the little boy who just wants to buy a little bit of weed, then ends up getting drawn in to the gang life and having to shoot someone. He's also trying to show the frustration of people who don't feel part of society. They feel society doesn't help them or care how they are, so they just do whatever they have to do to get by. There were a lot of messages in the film, and I hope people pick up on them and think about their choices."
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