Print Platform: Branding

Key Conventions
Title - This is the 2nd main focus of the audience that presents the film in this poster.

Central Image - The main protagonist is the central image which is the centre focus of the audience telling them that he is the main character.

Background Image - The background image is of a location which has a synergy with the movie location which to show the environment that is going to be shown in the movie.

Quotes - The quotes of the reviews from other individuals and companies are shown on the poster to appeal to more consumers.

Propps - The main protagonist has a gun which is also a main focus of the audience to send them a negative message about the movie.

Institutional details - there is the name of the director of the movie and also some social media links to the movie.

Colour scheme - With the colour scheme, the poster is darkish sort of colour to suggest the vibe and the mood within the movie.

Design Features that help identify the Ill Manors brand
On the poster, the director's both names which are Plan B and Ben Drew is written on the poster to reach out to the consumers of who the director is. Moreover, the fact that Plan B is written, that name is his music name which suggests how he is trying to appeal to more consumers because Plan B has his own fanbase which his fans can connect with the poster, knowing that Plan B is the director of the movie. Also, Ben Drew is written because it is his professional directing name which has more of a positive impression on himself.

Examples of synergy with the Broadcast platform or other print examples 
With the poster, there are many examples of synergy with other print examples. Firstly, with the name of the director on the posters, there are two of his names which one is his music name and the other is his stage name. With having his music name casted on the poster as well, it promotes the poster to his fans of his music which would help the movie to become more known. Also, with his stage name also casted on the poster, it is used to cross promote with his music name so a wider audience can be targeted.



Key conventions 
Title - The title on the poster of the movie looks very bold and professional which is vital in promotion process of the movie.

Images - There are variety of images of the characters in the movie which is quite intriguing and well thought out. This because they show every main characters in the film which the audience can understand and know which characters are which. Also, the positioning of the images are vital as the main character is placed in the centre of the poster which gives the audience to understand that he is the main character.

Reviews - There are also reviews from the other companies and individuals which is important for audience appeal as the consumers can see what kind of movie it is and how good it is.

Colour Scheme - The colour scheme in this poster is very interesting because it has layers after layers which are different colours. Also, the colour is darkish and lightish which represents the environment of the council estate areas shown in the movie.

Institutional details - the name of the directer is also shown on the poster to promote the poster because once the consumers see the director's, they can be convinced to watch the movie.

Design Features that help identify the Ill Manors Brand 
The way the poster is designed and positions the characters gives an identification to the audience of who are the most important and main characters in the movie. Also, each characters shown on the poster make the audience understand that they are the main ones in the movie.

Examples of synergy with the broadcast platform or other print examples 
The examples of synergy in this poster is that the positioning of the characters have a synergy with the film because it shows that the central characters are the main ones in the movie. Also, the colour scheme is a synergy with the film because they both look gloomy and dark.



Key Conventions 
Title - The title in this poster is very huge, bold and significant compared to the other texts in this poster which is to show that the film is called "Ill Manors".

Colour Scheme - The colour scheme in this poster is black and white which represents the movie itself and the genre. Also, it makes the poster look very gloomy which gives the audience an identification what the movies might involve.

Images - In the front cover, there is the director smoking which is the central image. The audience appeal in this poster is the central image. Moreover, him smoking show the negativity of the movie and the environment. 

Review - The reviews are also shown in this poster to show the consumers how their movie is.

Name of the Director - the institutional details are very important because then the consumers can know who the director is and etc.

Design Features that help identify the Ill Manors Brand 
The design features on this poster such as the image itself of the brand is the identification for the audience to know the brand. Also, the title of the movie is to represent the Brand's movie and his music.

Examples of synergy with the broadcast platform or other print examples
With this print advert, the examples of synergy would be the central image of the brand which has a synergy with the film as it is the same director.