Ill Manors e-media: Tag London campaign
1) Summarise the Ill Manors Tag London campaign in 100 of your own words.
Ill Manors Tag London campaign was launched by the director of the movie who is Ben Drew who is also referred to as Plan B. It was aimed at a specific target audience. The campaign was launched by using social media to promote the film and the soundtrack using cross platform media. The tweets were used to create the grafitti urban look. And then, the grafitti was projected on some of the environments in London for everyone to see. Through this, the film and the soundtrack became a wide hit which caught everyone's attention. This made the film become more popular within the fans of Plan B.
4) Why might user-generated campaigns like this be more successful than traditional media campaigns? Offer three different reasons UGC-driven campaigns are popular with media institutions.
5) Choose FIVE of the tweets above and for each one write what target audience the tweet could appeal to (demographics/psychographics) and then link the tweet to one other media text you have studied as part of the Ill Manors case study (TEDx lecture, music video etc.) Justify your link for each tweet using examples from the film/promotional material.
#ILLMANORS INCLUSION NOT EXCLUSION. = Teenagers, Aspirers, The Tedx Talk about the environment in London.
The recession is a world scheme to keep the poor, poor. The rich of this world have never been richer. #illmanors = Upper class, Succeeders, references to the Tedx talk about the society.
WHY ARE THE RICH GETTING RICHER AND THE POOR GETTING POORER. PFFT TO THE GOVERNMENT.THE OLYMPICS.WILL DESTROY LONDON #ILLMANORS = Working class, Reformers, links with the ideology of Plan B.
ON PRINCIPLE, WHAT'S THE DIFFERENCE BETWEEN A TEENAGER LOOTING TRAINERS AND A POLITICIAN STEALING THOUSANDS IN EXPENSES? #ILLMANORS = Upper class, Succeeders
Ill Manors Tag London campaign was launched by the director of the movie who is Ben Drew who is also referred to as Plan B. It was aimed at a specific target audience. The campaign was launched by using social media to promote the film and the soundtrack using cross platform media. The tweets were used to create the grafitti urban look. And then, the grafitti was projected on some of the environments in London for everyone to see. Through this, the film and the soundtrack became a wide hit which caught everyone's attention. This made the film become more popular within the fans of Plan B.
2) How does the Ill Manors Tag London campaign help to promote Plan B, the soundtrack and the film?
The tweets that the people tweeted on Twitter are the effective things that happen to them on a daily basis and if they watch the film, they can have personal identification with the characters as well as the soundtrack.
3) What synergy (links) can you find between the Tag London campaign and other texts you have studied as part of the Ill Manors case study?
The synergy links that I can identify between the Tag London campaign and the other texts are the social class and the ideologies of the people. Firstly, with the social class, we see many middle class and under interact in the campaign as well the other texts of Ill Manors. Also, with the ideologies, the middle class people and under, mainly support the labour party.
4) Why might user-generated campaigns like this be more successful than traditional media campaigns? Offer three different reasons UGC-driven campaigns are popular with media institutions.
User-generated campaigns is a very useful and cheap campaign to use especially for the directors that are looking to produce a low -budget film. It allows many others to interact and become satisfied which could inspire others.
5) Choose FIVE of the tweets above and for each one write what target audience the tweet could appeal to (demographics/psychographics) and then link the tweet to one other media text you have studied as part of the Ill Manors case study (TEDx lecture, music video etc.) Justify your link for each tweet using examples from the film/promotional material.
#ILLMANORS INCLUSION NOT EXCLUSION. = Teenagers, Aspirers, The Tedx Talk about the environment in London.
The recession is a world scheme to keep the poor, poor. The rich of this world have never been richer. #illmanors = Upper class, Succeeders, references to the Tedx talk about the society.
WHY ARE THE RICH GETTING RICHER AND THE POOR GETTING POORER. PFFT TO THE GOVERNMENT.THE OLYMPICS.WILL DESTROY LONDON #ILLMANORS = Working class, Reformers, links with the ideology of Plan B.
#illmanors The
worship and money merged all colours and creed, into one true religion that was
driven by greed @4planb TA: Upper Class, Succeeders, references to the movie about the gang.
ON PRINCIPLE, WHAT'S THE DIFFERENCE BETWEEN A TEENAGER LOOTING TRAINERS AND A POLITICIAN STEALING THOUSANDS IN EXPENSES? #ILLMANORS = Upper class, Succeeders
Comments
Post a Comment