Psychographic

Tell us a bit about the couple – who they are, where they work/study, what they like doing in their spare time. Bring them to life.

Succeeders

In this picture, we have Kim Kardashian and Kanye West who are both Succeeders and prosper in life with wealthiness.

Kim Kardashian is the woman in a blue dress who is aged 36 years old who was born on October 21, 1980 in Los Angeles, California, United States. She has 8 siblings who she grew up with. Kim Kardashian is a TV personality, Business person, Model and a Fashion designer. She first gained fame when the sex tape of her and her ex-boyfriend Ray J was leaked and that is how she became all wealthy and famous. Moreover, in her spare time, she probably likes to go on her phone a lot; especially on apps like Whatsapp where she can socialise and share her life with people. Also, she probably also goes on Instagram and Twitter a lot to see new feeds or any new trends. Lastly, she is the type of person that likes to look at expensive products and clothes. 

Kanye West is the man with Kim Kardashian in the picture. Kanye West is a 39-year-old man that was born on June 8, 1977, in Atlanta, Georgia, United states. Kanye West and Kim Kardashian are both married and have two children named Saint West and the other is North West. Kanye West is a rapper, singer-songwriter, fashion designer and music video director. Currently, his fashion design called "Yeezy" is a real huge trend within the society which many people purchase his clothes meaning he makes a huge amount of money on fashion designing. Moreover, Kanye West became famous as he released the college dropout in 2004 which sold 2.6 million copies and he won the best rapper choice.  Additionally, in his spare time, he probably likes to also go on interactive social media apps to socialise with his fans or share his life. Also, he also likes to look at designer clothes that are very expensive or look at expensive cars such as Bugatti or Lamborghini. Lastly, he probably likes to go on vacation with his family to spend more time with his family as he is always out on tour and always busy with his rap career and his fashion design. 

Media Consumption

With Print media, these type of psychographic groups probably doesn't read any newspapers or magazines as they have many other things to do as they are very wealthy. They would probably look at more entertaining stuff on their technologies such as TV than consume media from a newspaper or a magazine. These type of psychographic group probably don't like reading. Moreover, with TV programmes, they are bound to watch things that are trendy and what many people in their group would watch. Additionally, with the technologies, they own Apple technologies especially such as iMac and iPhones. These products are mainly was succeeders or Mainstreamers would own as they are very expensive, delicate and Trendy. They use these technologies to consume media on apps such as Instagram, Twitter, Snapchat and YouTube.