Mest 1: Section B: A field in England
1) Read the Media Magazine article on A Field In England in Issue 47 and write a 100 word summary of the article on your blog.
This article is about the distribution process of movies especially "A field in England" which in this article, talks about the process of how they used different platforms to launch their movie on.
2) Read the following pages on the official website for A Field In England and write a one-sentence summary of each.
Industrial evolution: Producer "Andy Starke" on the music industry influences informing A field in England's release strategy.
The producer talks about the Hollywood producer's and their distibution method and how their distribution method influenced them to follow.
Screening/radical release: Commissioning Executive Anna Higgs on the groundbreaking release plans for A Field In England.
In this page, the release plan and the strategy is spoken about and how the Film4 allowed the movie to be released and consumed.
Audience: Anna Higgs discusses where A Field In England sits within British cinema and how it will reach its intended audience for the film.
They talk about the unique distribution method and how releasing the movie on every other media platforms help the movie to be noticed and how more consumers are going to view it.
3) How was A Field In England’s release different to typical film releases?
A field in England movie's release was different to typical film releases in the UK because they followed the Hollywood distribution method process. They released concurrently across the platforms which were free broadcast TV, DVD, Bluray and cinema. This would allow many more consumers to consume the film which the movie can make more money and attract to many new audiences. Lastly, with typical film releases would be that they launch it on cinema first and then months later, they would launch it on other media platforms such as the DVD.
4) What are the advantages to releasing the film across all platforms on the same day?
Releasing a film across all, media platforms is a very beneficial thing for the movie because then many consumers do not have to travel to watch the movie. And this would allow the consumers to watch the movie at home on DVD or free television broadcast. Also, it allows the movie to be widely promoted through the different media platforms. So essentially the movie are then to bound make a huge amount of profit.
This article is about the distribution process of movies especially "A field in England" which in this article, talks about the process of how they used different platforms to launch their movie on.
- The film "A field in England" was the first film in the UK to launch concurrently across all the platforms which were free broadcast TV, the VOD, DVD, Bluray and cinema. They launched their movie on all these platforms which they followed the distribution model of Hollywood.
- The poster was designed and produced to create an intense and atmospheric vibe within the audience. The teaser poster in the article would have shown the characters which the audience can realise and identify with.
- Lastly, the audience of this movie would get many information from the article about the movie. Also, the screenings in cinema, TV and Dvd would really reach out to their target audience and would attract many new audiences.
2) Read the following pages on the official website for A Field In England and write a one-sentence summary of each.
Industrial evolution: Producer "Andy Starke" on the music industry influences informing A field in England's release strategy.
The producer talks about the Hollywood producer's and their distibution method and how their distribution method influenced them to follow.
Screening/radical release: Commissioning Executive Anna Higgs on the groundbreaking release plans for A Field In England.
In this page, the release plan and the strategy is spoken about and how the Film4 allowed the movie to be released and consumed.
Audience: Anna Higgs discusses where A Field In England sits within British cinema and how it will reach its intended audience for the film.
They talk about the unique distribution method and how releasing the movie on every other media platforms help the movie to be noticed and how more consumers are going to view it.
3) How was A Field In England’s release different to typical film releases?
A field in England movie's release was different to typical film releases in the UK because they followed the Hollywood distribution method process. They released concurrently across the platforms which were free broadcast TV, DVD, Bluray and cinema. This would allow many more consumers to consume the film which the movie can make more money and attract to many new audiences. Lastly, with typical film releases would be that they launch it on cinema first and then months later, they would launch it on other media platforms such as the DVD.
4) What are the advantages to releasing the film across all platforms on the same day?
Releasing a film across all, media platforms is a very beneficial thing for the movie because then many consumers do not have to travel to watch the movie. And this would allow the consumers to watch the movie at home on DVD or free television broadcast. Also, it allows the movie to be widely promoted through the different media platforms. So essentially the movie are then to bound make a huge amount of profit.
5) What are the disadvantages to this approach?
The disadvantages to this approach would be that it would have costed the movie a fortune to distribute it on all other media platforms on the same day. It is unique and this is the reason why.
6) What target audience would A Field In England be aimed at? Demographics and Psychographics.
The target audience of A field in England would be mostly educated elderly people that know about history. This is because they can then identify with the narrative and the actors of the movie. And mostly, with the social class wise, it would be middle class audiences perhaps because thats the typical audience appeal for an arthouse movie such as "A field in england". Lastly, the psychographics would be reformers.
7) Do you think all films in future will be released across all platforms simultaneously in future? Why? What role will technology play in film distribution?
In all honesty, it would depend on the director and how he or she wants to distribute it. But with distributing it across all platforms on the same day would be a beneficial thing because they are bound to make more money which many directors would want. So its more chances that movies might use this distribution method.
In all honesty, it would depend on the director and how he or she wants to distribute it. But with distributing it across all platforms on the same day would be a beneficial thing because they are bound to make more money which many directors would want. So its more chances that movies might use this distribution method.
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