Ill Manors: e-media off-site research
Ill Manors Facebook page
This appeals well to the Ill Manor's target audience as the NME magazine are also targetted towards teenagers which are into music. The fans of Plan B will be appealed by this post.
The background is a scruffy and a urban look of a location which the target audience of Ill Manors can identify with. They live in those type of environments where it is urban and scruffy.
The target audience of Ill Manors can identify with this post as they will know that this is a scene from the movie.
This appeals to the target audience of Ill Manors because the poster has a sort of urban look to it as the art looks sort of like a grafitti look.
The fans of Plan B and the target audience of Ill Manors will be appealed to this because they see Plan B in action as well as being a director of movies such as Ill Manors.
Ill Manors Twitter feed
Plan B's Award-Winning film #iLLMANORS is out on Blu-Ray, DVD, Download and On-Demand today! - promotes the movie to the consumers online.
Retweet if you are coming to the #iLLManors @HMVtweets Oxford Circus signing tonight at 6pm with - interaction with the audience physically.
So we have Anouska Mond & Ed Skrein from Plan B's Ill Manors film in the studio - to see the extras of the movie
- How many 'likes' has the Ill Manors film page had?
29,677 likes on Facebook.
- What is the top of the page promoting?
The DVD and extras so that they make sales and profit.
- Choose five of the posts on the page's wall, screengrab them and explain how they appeal to the Ill Manor's target audience.
This appeals well to the Ill Manor's target audience as the NME magazine are also targetted towards teenagers which are into music. The fans of Plan B will be appealed by this post.
The background is a scruffy and a urban look of a location which the target audience of Ill Manors can identify with. They live in those type of environments where it is urban and scruffy.
The target audience of Ill Manors can identify with this post as they will know that this is a scene from the movie.
This appeals to the target audience of Ill Manors because the poster has a sort of urban look to it as the art looks sort of like a grafitti look.
The fans of Plan B and the target audience of Ill Manors will be appealed to this because they see Plan B in action as well as being a director of movies such as Ill Manors.
Ill Manors Twitter feed
- How does the Ill Manors Twitter feed use the Ill Manors brand to promote the film?
On the Twitter feed, there tends to be many tweets with hashtags of things. For this occasion, it is the Ill Manors movie directed by Ben drew. The tag London campaign was used too for more consumer interactions.
- What hashtags are used on the Ill Manors Twitter feed?
Hashtags are used for the consumers to use to give out thoughts. eg . #IllManors
- Find three celebrities the Ill Manors Twitter feed re-tweeted to promote the film and explain how they appeal to the Ill Manors target audience.
Nick Sagar retweeted this film to promote it and they appeal to the target audience because he was quite young that was an aspirer and belonged to ABC1 class bracket. A sense of personal identification
Micrighteous also retweeted the film and also fits in with the target audience as he is quite young, and has a huge personal identification with the characters from the film.
Josh Franceschi also retweeted the film. Is at the age of 26 and belongs to the ABC1 class bracket.
Micrighteous also retweeted the film and also fits in with the target audience as he is quite young, and has a huge personal identification with the characters from the film.
Josh Franceschi also retweeted the film. Is at the age of 26 and belongs to the ABC1 class bracket.
- How has the Ill Manors Twitter feed used pictures to help promote the film?
The Ill Manors feed consists of pictures of the actors with the fans which helps the online consumers to boost their confidence on the online interaction. ALso, the feed consists of behind the scenes and extras pictures which gives the consumers more interaction as to what took place when filming.
- Find examples of the Ill Manors Tag London campaign in the Ill Manors Twitter feed and explain how they help to target the right audience for the film.
"RT @TaraaDrew They've fixed the shop windows #Ill Manors #TagLondon"
"RT @rowe_jessicah #illmanors look around, what do you see?...enjoy it #TagLondon"
"RT @rowe_jessicah #illmanors look around, what do you see?...enjoy it #TagLondon"
- How was the Ill Manors Twitter feed used to specifically promote the release of the film (May/June 2012) and the release on DVD (October 2012)? Choose three tweets for each and explain how they effectively promote the film.
Plan B's Award-Winning film #iLLMANORS is out on Blu-Ray, DVD, Download and On-Demand today! - promotes the movie to the consumers online.
Retweet if you are coming to the #iLLManors @HMVtweets Oxford Circus signing tonight at 6pm with - interaction with the audience physically.
So we have Anouska Mond & Ed Skrein from Plan B's Ill Manors film in the studio - to see the extras of the movie
YouTube - planbuk channel
- How was the planbuk YouTube channel used to promote the Ill Manors film?
On the Planbuk YouTube channel, the consumers had access to the behind the camera scenes, music videos, trailers and the interviews. These elements are uploaded so that the consumers can feel more engaged with the film.
- Scroll back to find the three Ill Manors teaser videos. When were these released? How did they help promote Ill Manors? What was the target audience for these teaser videos? Suggest why the videos were only 10 seconds or shorter.
There were three teaser videos released on the YouTube channel. First one was released 5th March 2012, 6th March 2015 and the 3rd one was released on 12th of March 2012. They helped promote the film as the teaser showed a snippet clip to the consumers to give them an idea on what the movie might be about. The same target audience for the movie was same with the teaser trailers. The class range would be BC with the age range of 14 to 30.
- Find examples of synergy or cross-promotion between the planbuk YouTube channel and other media texts you have studied as part of the case study. Explain how they both promote the film and appeal to the Ill Manors target audience.
- What links to other social networking sites can you find on the planbuk channel homepage?
The Buy now link for the album on itunes is advertised on every videos on the YouTube channel which links to Facebook and Twitter. On these sites, the buy now links are also shown to promote the album.
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