A field In England: the appeal of arthouse film
1) Read Beyond Hollywood: Reading Arthouse Cinema. This is in MM45 on page 24 - go to our Media Magazine archive to find the article. Sum up the article in one sentence.
Arthouse cinema is for the well educated people because they often are difficult to understand in terms of the narrative.
2) What are some of the suggested audience pleasures for arthouse film?
An audience pleasure for Arthouse film would be the lack of understanding for the audience in terms of the narrative and this is an audience pleasure because it forces and allows the audience to get their own ideas across with what might happen in the next following part of the movie.
3) Why do some audiences struggle with arthouse film? Refer to some media theory here (there are some important media theories discussed in the article itself).
Some audiences struggle with arthouse films depending on the narrative and where it is mainly located. With the media theory discussed in the article, the cultural competences clarify that that arthouse texts are difficult to cope and understand due to the narrative and the artistic thoughts of it.
4) To what extent is arthouse film only for the middle classes and older audiences? Why might this be the case?
Many Arthouse films are located in many high class locations such as Central London. This would mainly be targeted towards the high class people because it would be a sense of identification. So the lower classes would find it more difficult to cope with many Arthouse movies.
5) What type of audience would A Field In England appeal to?
The social class of the audience type for this movie was ABC1 who have a University degree and work in a high position. With the age variance, it would be from 22 to 50 ages. Predominantly, the male would be more of a appeal for this film.
A Field In England: BFI report on the release strategy and commercial success
1) Read this BFI Insight report into the release and reception of the film. What was the purpose of the report?
The purpose of the report was that it would allow the consumers to understand and recognise how the success for the film came about. Also, with the distribution method that is similar to the Hollywood distribution method. Lastly, it shows how the advertisement in each different media platforms helped the movie into the commercial success.
2) What was the budget for A Field In England?
The budget was £316,879.
3) What were the key numbers in terms of cinema box office takings, TV viewers, VOD and DVD sales?
Box Office: £51,409
TV Viewers: 367,000
VOD: 6,003
DVD: 7,577
4) What was the primary target audience for A Field In England? Does this surprise you? How does it contrast with your answer to question 5 in the tasks above?
The target audience for this film with the age was 18 to 25 year olds. The social class was ABC1. This target audience are familiar with the director. The percentage variance of the gender would be 75% male and 25% female.
5) What did the report conclude with regards to social media and the marketing campaign? How does this link to our Ill Manors case study?
With the social media and marketing campaign for the movie, the report clarified that these were the elements that made the movie very popular. Many people were aware of this movie through the marketing and social media campaign. It links to the Ill Manors movie because they used the Tag London campaign to raise awareness about the movie.
6) Finally, what was the BFI's conclusion with regards to the unusual release strategy for A Field In England? Was it a success? What evidence is provided to argue this point?
The conclusion with regards to the unusual release strategy for this film was a positive one because they clarified that for this movie, the campaign worked very well in terms of promoting the movie and raising awareness. However, it won't work everytime for many movies.
Arthouse cinema is for the well educated people because they often are difficult to understand in terms of the narrative.
2) What are some of the suggested audience pleasures for arthouse film?
An audience pleasure for Arthouse film would be the lack of understanding for the audience in terms of the narrative and this is an audience pleasure because it forces and allows the audience to get their own ideas across with what might happen in the next following part of the movie.
3) Why do some audiences struggle with arthouse film? Refer to some media theory here (there are some important media theories discussed in the article itself).
Some audiences struggle with arthouse films depending on the narrative and where it is mainly located. With the media theory discussed in the article, the cultural competences clarify that that arthouse texts are difficult to cope and understand due to the narrative and the artistic thoughts of it.
4) To what extent is arthouse film only for the middle classes and older audiences? Why might this be the case?
Many Arthouse films are located in many high class locations such as Central London. This would mainly be targeted towards the high class people because it would be a sense of identification. So the lower classes would find it more difficult to cope with many Arthouse movies.
5) What type of audience would A Field In England appeal to?
The social class of the audience type for this movie was ABC1 who have a University degree and work in a high position. With the age variance, it would be from 22 to 50 ages. Predominantly, the male would be more of a appeal for this film.
A Field In England: BFI report on the release strategy and commercial success
1) Read this BFI Insight report into the release and reception of the film. What was the purpose of the report?
The purpose of the report was that it would allow the consumers to understand and recognise how the success for the film came about. Also, with the distribution method that is similar to the Hollywood distribution method. Lastly, it shows how the advertisement in each different media platforms helped the movie into the commercial success.
2) What was the budget for A Field In England?
The budget was £316,879.
3) What were the key numbers in terms of cinema box office takings, TV viewers, VOD and DVD sales?
Box Office: £51,409
TV Viewers: 367,000
VOD: 6,003
DVD: 7,577
4) What was the primary target audience for A Field In England? Does this surprise you? How does it contrast with your answer to question 5 in the tasks above?
The target audience for this film with the age was 18 to 25 year olds. The social class was ABC1. This target audience are familiar with the director. The percentage variance of the gender would be 75% male and 25% female.
5) What did the report conclude with regards to social media and the marketing campaign? How does this link to our Ill Manors case study?
With the social media and marketing campaign for the movie, the report clarified that these were the elements that made the movie very popular. Many people were aware of this movie through the marketing and social media campaign. It links to the Ill Manors movie because they used the Tag London campaign to raise awareness about the movie.
6) Finally, what was the BFI's conclusion with regards to the unusual release strategy for A Field In England? Was it a success? What evidence is provided to argue this point?
The conclusion with regards to the unusual release strategy for this film was a positive one because they clarified that for this movie, the campaign worked very well in terms of promoting the movie and raising awareness. However, it won't work everytime for many movies.
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