Brand Values

1.The first brand I will be talking about is the Costa brand because it is intelligent as it is a friendly, local style business that invite many people. This business is a massive global business as it is served worldwide. The brand values of this would be that it is quality and lifestyle. Costa mainly comes across Dyer's lines of appeal which is Happy families - everyone wants to belong. Costa invite many families to come eat and drink in Costa as they serve professionally. Moreover, Costa could also fit into Successful careers as many high class people or people that are successful go there to enjoy life and have a talk about somethings in life. Lastly, self - importance and pride because people go there to drink coffee and they take the coffee that are made to be delicious.

2.The Costa's brand is about high quality with a personal touch.

3. Satisfaction

1. The second brand I will be talking about is the Louis Vuitton brand which is a extreme luxurious and high quality brand which is a global brand which is located in more than 2 countries. The brand values of this would be that it is extreme high quality. Louis Vuitton brand comes across Rich, Luxurious Lifestyles - Aspirational because the products of this brand are very expensive and luxurious mainly for successful and High class people that are willing to spend an extreme  amount of money on products. Additionally, it also comes across successful careers meaning that Louis Vuitton is mainly for successful people. It also comes across self importance and pride because people buy it to look good. Lastly, it also comes across dreams and fantasy because Louis Vuitton is a huge popular brand and many people are inspired by it.

2. Louis Vuitton brand is a luxurious brand with high quality production.

3. Phenomenal




1. The Burberry brand is a huge and popular brand similar to Louis Vuitton; it is significantly expensive mainly advised to people with money. This global brand values would be that it is also a luxurious brand which sells high quality products to customers that are willing to spend huge amount of money. This brand comes across Rich, Luxurious lifestyles - aspirational because in order to buy products from this brand, you will need to have huge amount of money to do it. Moreover, it comes across successful careers because this brand is mainly for professional people that are successful. Lastly, this brand would also come across self - importance and pride because people buy these products to look professional and good and to gain confidence in themselves.

2. The Burberry brand consists of extreme high quality products.

3. Exorbitant


1. Audi's main aim is to design, produce, market and distribute their own high quality cars. This global brand distribute thousands of their own cars to many different countries to make profit. This brand comes across Dyer's lines and the first one is the Happy families - everyone wants to belong. I chose this because car designs such as Audi have many family cars which are created for the whole family so it basically brings the family together. Moreover, Rich, luxurious lifestyles also link to this one because Audi is a very expensive brand so rich people are more likely to afford it then working class people or lower. Additionally, another line is successful romance and love i would say because expensive cars such as Audi tend to attract many women so you are more likely to get a successful romance and love in the future.

2. The Audi brand is elegant at its own way of creating high functioning cars.

3. Value

1. PlayStation is a brand that many kids use to entertain themselves by playing their favourite games on it. PlayStation allows people to assess and play games which is a huge entertainment to many people. This brand comes across lines such as Chilhood - can appeal to either nostalgia or to nuturing instincts as many kids in the past surely have used this device to play games on. In my perspective, it could also be in comedy and humour because some games may contain comedy scenes in it which entertains the people that are playing the on PlayStation.

2. The PlayStation brand is a stress relieving brand.

3. Pleasure