Ill Manors Broadcast Platform: TEDx lecture

2) Make notes on the lecture: focus on Plan B/Ben Drew's views on the opportunities for young people in London and how these inspired Ill Manors.

• How he has become successful from having a grudging and a poor childhood to making his own film. 
• He explained the difficulties he had to go through in his life. 
• How he was doubted and didn't even finish school. 
• Tries to reach out to other people such as Youths that have or are experiencing the same thing that Ben Drew experienced as a youth. 
• Lastly, he talks about the film and how he came up with the narrative. 

3) What are Plan B's beliefs/politics? What are his values/ideologies? Explain your answers.

He thinks that the people who are miserable and pitiful are not appreciated by the society and in the modern government. 

Believes that the working class people in council estate areas should stand out and speak out about how they are feeling. 

 Believes that his debut film can reach out to the upper class people to give them an insight on what is happening in these areas and to the youths and elderly people. 

Believes that the politics currently neglect these people that are suffering and going down. 

4) Who is the target audience of the TEDx lecture? Demographics? Psychographics? How do you know? How does this compare to the audience for his music/films? Is there more than one audience for this talk?

• The target audience for this TEDx lecture would mainly be elderly people aged from 25 to 50. 
• This is so that Ben Drew can express his feelings towards on how he feels about these youths and how not to prejudice these youths as "chavs". 
• Ben Drew is trying to reach out to these consumers to let them know about these current situations
• The audience can be referred to as "reformers" and those that want to know about what is happening with these youths. 

5) What does Plan B say about the media? Explain how this can be linked to Cohen's media theory of moral panics? Read this summary of moral panics and the definition from Wikipedia and use them in your answer.

• Thinks that Media is the reason for the youths being neglected and judged. 
• The media ridicule certain groups such as the youths to be bad and trouble makers. 
• The media ridicule the youths as almost that they do not fit in with the society. 
• Ben Drew is trying to subvert the stereotype and the dominant ideology of youths and lower class people as he suggests that they are neglected and not cared of.